[EXCLUSIVE] IAM Worldwide has named rising Thai-British actor Tate Myron as its newest Youth Ambassador, making him the first Thai personality to join the company's growing roster of international endorsers.
The appointment is part of IAM Worldwide's 2026 "IAM Next" campaign, which highlights the next generation of Asian stars shaping youth culture, entertainment, and lifestyle. It also follows the company's recent collaboration with K-pop group AHOF and reflects its continued push to expand its presence across Asia.
Born on December 27, 2003, Myron is a Bangkok-based actor and brand presenter best known for portraying Police Captain M.L. Ronnajak Juthathep in the Thai drama Dhevaprom: Jaipisut. At 22, he has emerged as one of Thailand's rising young actors with a growing following across the region.
According to IAM Worldwide, bringing in Myron is part of its long-term vision of expanding beyond the Philippine market by partnering with influential young Asian personalities who resonate with today's digitally connected generation.
"Following our successful collaborations with some of South Korea's biggest stars, we are excited to further expand our Asian presence by officially welcoming Tate Myron as our very first ambassador from Thailand," the company said in a statement. "Tate brings a youthful energy, vibe, and international appeal that perfectly aligns with the next-generation direction of IAM Worldwide."
As part of the partnership, Myron flew to Manila last June for campaign shoots, content production, and promotional activities. During his visit, he became the newest face of IAM Worldwide's Amazing Organic Barley Gummies, took part in magazine cover shoots, and met members of the Philippine entertainment press for the first time.
In an exclusive interview with DZRHTV, Myron admitted he was surprised when he learned he had been chosen as the brand's newest ambassador.
"At first, I was shocked. I was in awe that I got this opportunity. I'm super grateful they thought of me for this kind of responsibility," he said.
He added that IAM Worldwide's advocacy for wellness, discipline, and balance is something he genuinely relates to.
"Being healthy physically and mentally, staying disciplined, and pushing yourself every day—these are important values. It's an honor to represent them."
Asked what defines today's generation of talents, Myron said creativity and adaptability are more important than ever.
"Everything is so interconnected and fast-paced now. We need to constantly come up with ideas and innovate how we express ourselves so people stay engaged," he said.
The actor also shared that taking care of his health has always been part of his daily routine.
"I try my best every day to take care of myself. I'm lucky people see that effort, and I think it aligns with what IAM Worldwide stands for," he said.
Myron also expressed his excitement about working with the brand and connecting with Filipino fans.
"I am truly honored to become part of the IAM Worldwide family. From the moment we first met, I immediately felt the warmth and passion of the IAM team," he said. "I look forward to seeing what we can do together and building a stronger connection with Filipino fans through this partnership."
He also thanked his Filipino supporters and said he hopes to return to the Philippines in the future, this time to explore more of the country outside of work.
The partnership also reflects the growing entertainment and cultural ties between the Philippines and Thailand, as Thai artists continue to build strong audiences across Southeast Asia. More campaign releases, behind-the-scenes content, and digital collaborations featuring Myron are expected to roll out on IAM Worldwide's official platforms in the coming weeks.
