Netflix is stepping into the theme park arena for the first time, aiming to rival entertainment titans like Disney and Universal Studios.

The streaming giant’s “Netflix House” opens Wednesday at the King of Prussia mall in Pennsylvania, one of the largest shopping centers in the U.S., spanning over 100,000 square feet.

Admission is free, with visitors able to explore interactive zones, dining spots, and activities themed around Netflix favorites such as Bridgerton, Stranger Things, Squid Game, and KPop Demon Hunters.

“We wanted it to be accessible. We want it to be part of people’s everyday lives,” said Netflix Chief Marketing Officer Marian Lee.

The permanent park follows the success of Netflix’s pop-up experiences, which highlighted the appeal of a lasting attraction. Additional “Netflix House” locations are planned, including Dallas, Texas, on December 11, and the Las Vegas Strip by 2027.

While Lee did not reveal construction costs, she described the venture as a significant investment in both design and execution.

Currently, Netflix has no immediate plans for international expansion, but it expressed openness to exploring alternative approaches for global markets.