A new national beauty pageant brand, Reina Filipinas, was officially launched on Wednesday evening at The Grand Bar and Lounge in Pasay City, marking its formal entry into the Philippine pageant landscape.
The organization is spearheaded by renowned footwear designer and pageant figure Jojo Bragais, founder of Jojo Bragais Shoes, a brand widely used in major local and international competitions.
The launch gathered prominent figures from the pageant industry, including Miss Grand International President Nawat Itsaragrisil, along with reigning and former international queens such as Miss Grand International 2025 Emma Tiglao, Miss Grand International 2024 CJ Opiaza, MGI All Stars 2026 Vanessa Pulgarin, and Top 5 finalist Gazini Ganados.
(L-R) Gazini Ganados, Jojo Bragais, Vanessa Pulgarin, Nawat Itsaragrisil, CJ Opiaza
Bragais confirmed that he will serve as president of Reina Filipinas, while Emma Tiglao will take on the role of national director. Nawat Itsaragrisil will also serve as the pageant’s official executive partner.
Reina Filipinas President Jojo Bragais
Reina Filipinas will introduce two main divisions—Reina Filipinas Grand and Reina Filipinas Grand All Stars—and will crown three winners in total, including two titleholders under the All Stars category.
In a statement during the launch, Bragais outlined the pageant’s fast-tracked timeline, saying:
“Starting bukas… hanggang katapusan ng June, yun lang yung time naming maghanap ng candidate. And first week of July ay start na ng activities… Coronation night will be August 7th.”
Applications for candidates officially open on June 11, with preparations and activities set to begin in early July. A series of technical and commercial preparations will be conducted from August 4 to 6 ahead of the coronation night.
Meanwhile, Emma Tiglao emphasized that her leadership vision goes beyond competition aesthetics, highlighting purpose-driven pageantry.
“My vision and mission… is to focus more on their purpose… Pageantry is not about the gowns… it’s all about the heart to serve and to give back to the community,” Tiglao said, citing her recent charitable initiative for earthquake victims in Mindanao as an example.
With its strong industry backing and accelerated schedule, Reina Filipinas positions itself as a new and fast-rising platform in the Philippine pageant scene, aiming to blend glamour with social purpose.
