July 10 (Reuters) - Meta said on Friday it is discontinuing an AI feature that allowed users to generate images using public Instagram accounts, days after rolling out the feature.

"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," Meta said in a statement.

"We've heard the feedback that this feature missed the mark, so it's no longer available," it said.

(Reporting by Natalia Bueno Rebolledo in Mexico City; Editing by Edmund Klamann)