Two of the world’s biggest names in toys and entertainment, Mattel and Hasbro, have officially joined forces with Netflix to produce a global line of merchandise inspired by the hit animated film "KPop Demon Hunters."
Following the movie’s massive success since its June 2025 release, topping Netflix’s global charts as the #1 most popular film of all time with over 325 million views in 91 days, and landing its original soundtrack at #1 on Billboard’s 200 Albums Chart, fans can soon collect, play, and relive the excitement through an all-new range of toys and collectibles.
“Celebrating the breakout characters at the heart of the film, Mattel will harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world,” said Roberto Stanichi, Chief Global Brand Officer at Mattel.
Mattel’s Launch Lineup
Mattel will lead the production with dolls, action figures, playsets, and collectibles, capturing the energy and style of the K-pop-inspired demon-hunting heroines.
Fans can expect collaborations with co-brands and exclusive accessories that reflect the film’s dazzling aesthetic.
To kick off the excitement, Mattel will launch a three-pack HUNTR/X doll set on November 12, 2025, ahead of the full merchandise rollout beginning in 2026. All products will be distributed worldwide.
Hasbro’s Play and Game Experiences
Meanwhile, Hasbro is set to offer a creative twist with special feature plush toys, youth electronics, and role-play products, allowing fans to step into the action themselves.
“This collaboration with Netflix enables us to bring the film’s dynamic universe to life beyond the screen, offering fans immersive new ways to engage through play,” said Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro. “Together, we’re building a product lineup that unites storytelling and fandom in a uniquely Hasbro way.”
Hasbro also opened pre-orders for its MONOPOLY: Deal – KPop Demon Hunters Edition on October 21, featuring gameplay inspired by the movie’s high-energy, music-driven adventure. The game will begin shipping on January 1, 2026.
Expanding the “KPop Demon Hunters” Universe
Products from both Mattel and Hasbro will hit retail shelves beginning Spring 2026, continuing through the holiday season and beyond, promising an exciting new phase in the KPop Demon Hunters phenomenon, where music, magic, and merchandise collide.
Fans can expect more reveals and special editions as the film’s universe expands across entertainment, gaming, and collectibles, making KPop Demon Hunters not just a movie, but a full-fledged global pop culture experience.
