MBC Media Group marked a milestone in creative collaboration with the successful presentation of KOLab 2025 with Blogapalooza held at Market! Market! in Taguig City on Saturday, October 11, highlighting its commitment to supporting emerging talents and fostering digital innovation.
The free event kicked off at 1 p.m., welcoming enthusiastic KOLaborators to an interactive playground that showcased the vibrant world of MBC. Attendees explored a variety of themed booths and got the chance to meet their favorite influencers in person.
At the TV Booth, guests got to play the role of reporter for a day, while the Radio Booth gave everyone a taste of being a cool radio DJ. The Digital Booth brought fun and laughter as participants jumped in on trending meme challenges. Meanwhile, the Photo Booth provided the perfect spot to strike a pose and take home instant photo souvenirs. Guests also enjoyed collecting personalized merchandise at the Souvenir Booth, while sipping on free drinks from the Coffee Booth. Adding to the fun, there were plenty of games, raffles, and an abundance of prizes that thrilled the audience.
The excitement continued at 5 p.m., when MBC talents and Blogapalooza influencers came together to perform live and engage with fans. The main program was hosted by dynamic radio personalities Tanya Chinita and Rico Panyero, who brought energy and humor to the stage.
Influencers from Yes! FM, Easy Rock, Love Radio, and DZRH TV were in attendance, greeting fans, promoting their programs, and sharing the spotlight with fellow content creators from Blogapalooza.
The crowd went wild for performances from Titan Gelo and Angkol Dagol of Love Radio, bringing the house down with their signature style.
Capping off the afternoon was a chill and soulful set from the band Top Notch, serenading the audience and wrapping up the event on a perfect note.
Moreover, KOLab 2025 marked a first-of-its-kind collaboration between beloved radio personalities and digital influencers, blurring the lines between traditional media and online content creation.
