Fast-rising K-pop boy group AHOF has been tapped as the newest Youth Ambassadors of IAM Worldwide for 2026 to 2027, marking the group’s first-ever brand endorsement since debuting in 2025.
Photo courtesy: IAM Worldwide
The announcement signals a major milestone for the nine-member act, which was formed through the South Korean survival program Universe League. The partnership also reflects IAM Worldwide’s early backing of the group’s growing global influence.
AHOF—short for “All-time Hall Of Famer”—is composed of Steven, Jeongwoo, Woongki, Shuaibo, Han, Daisuke, Juwon, Chih En, and JL. The multinational lineup features members from South Korea, Japan, China, Taiwan, and the Philippines, positioning the group as one of the most globally diverse acts among K-pop’s fifth generation.
The group officially debuted on July 1, 2025, with their extended play Who We Are. Since then, they have quickly gained attention for strong album sales, performance-driven music, and a steadily expanding international fanbase known as “FOHA.”
IAM Worldwide said the partnership aligns with the group’s message and identity as artists promoting growth, discipline, and self-improvement.
“They are not only global artists, but symbols of ambition, resilience, and transformation,” the company said in a statement.
As part of their role, AHOF will lead a campaign promoting IAM’s Amazing Organic Barley Gummies, a wellness product aimed at supporting daily nutrition through a more convenient format.
The collaboration also holds significance for Filipino fans, as member JL Gaspar represents the Philippines in the group. He first gained recognition after topping *Universe League*, further highlighting Filipino talent on the global K-pop stage.
Fans can expect a series of promotional releases, including behind-the-scenes content and campaign features highlighting the group’s youthful image and advocacy for modern wellness.
Industry observers note that AHOF’s rapid rise—driven by viral performances and a strong global presence—positions them as one of the most promising new acts in K-pop today.
With this partnership, IAM Worldwide continues to expand its reach in youth-oriented campaigns, while AHOF adds a major endorsement to its growing list of achievements early in its career.
