The road to basketball stardom often begins far from bright lights and packed arenas. For Jojo Lastimosa, it started on a modest court with little more than a ball, a hoop, and determination.
That same spirit now fuels the return of the Jolas Cup, as PLDT and Smart Communications reinforce their commitment to developing young Filipino athletes through grassroots sports.
The tournament runs from April 22 to May 16. It gathers aspiring players from across Cagayan de Oro and nearby areas, transforming the city into a hub for youth basketball this summer.
Lastimosa, now team manager of TNT Tropang 5G, emphasized how humble beginnings shaped his journey. He recalled playing without modern facilities—just passion and perseverance—which ultimately carried him to the professional ranks.
A platform for future stars
Launched in 2004, the Jolas Cup has evolved into a key developmental league for young talent. It has served as an early stage for players who would later shine in the professional and international scene.
Among its alumni are Jio Jalalon, Rey Nambatac, and Poy Erram—all of whom rose from relative obscurity to become mainstays of TNT and members of Gilas Pilipinas.
Their journeys, according to Lastimosa, highlight the importance of giving young athletes opportunities to compete and grow early in their careers.
Investing in communities through sport
For PLDT and Smart, backing the Jolas Cup is part of a broader effort to strengthen communities by supporting programs that instill discipline, teamwork, and resilience.
The tournament features multiple divisions, from 12-under to 22-under, including a women’s category. School-based and barangay teams will compete over four weeks, bringing together families, fans, and local supporters.
Beyond the games, organizers have lined up community activities such as barangay visits, fan engagements, and meet-and-greet sessions with TNT players. Select events will also be streamed online, expanding access to audiences beyond the venue.
More than just a game
As the Jolas Cup makes its comeback after more than a decade, Lastimosa underscored its deeper purpose: shaping not just athletes, but individuals.
He stressed the importance of discipline, consistency, and self-motivation—values he believes are just as crucial off the court as they are in competition.
From improvised courts to organized leagues, the message remains clear: talent may be everywhere, but it needs the right platform to flourish. Through initiatives like the Jolas Cup, that platform is steadily being rebuilt—one young player at a time.
