Pickleball is quickly becoming more than a sport, it is becoming a lifestyle built around movement, community and wellness.
Now, one of its biggest stars is joining the growing health and wellness movement.
IAM Worldwide has named Anna Leigh Waters, the undisputed World No. 1 in pickleball, as its newest Global Sports Ambassador.
The partnership comes as pickleball continues its rapid global growth, including in the Philippines, where more courts and communities are emerging as Filipinos from different generations embrace the sport.
For Waters, the partnership is a natural fit, with discipline, focus and wellness at the heart of both her career and the brand. “Everything I do on and off the court comes down to focus, discipline, and performing at my best,” Waters said.
“I truly believe in what IAM Worldwide stands for performance powered by purpose and wellness. You cannot achieve true success without taking care of your health first.”
As part of the partnership, Waters will champion IAM Amazing Organic Barley Gummies, the brand's flagship barley product aimed at supporting an active lifestyle.
IAM Worldwide said Waters embodies the values it hopes to promote among athletes and wellness-conscious consumers. “Anna Leigh represents the absolute pinnacle of dedication, athletic achievement, and integrity,” the company said.
“Her mindset perfectly mirrors our belief that real success is built on a foundation of health and intentional purpose.”
With pickleball gaining momentum worldwide, the collaboration brings together two growing lifestyle trends: staying active and making wellness a priority.
For Waters and IAM Worldwide, the message is simple—success isn't measured only by what you achieve, but also by how well you take care of yourself along the way.
