Bathroom and kitchen solutions brand American Standard celebrated its 150th anniversary with a grand raffle awarding ceremony held on April 15 at Wilcon Depot, recognizing loyal Filipino customers through a nationwide promotion.
The event highlighted the company’s milestone of a century and a half in the industry, while reaffirming its commitment to Filipino households that have supported the brand over the years. Company officials said the campaign was designed not only to commemorate its legacy but also to give back to customers who have made American Standard a part of their homes.
Hermie Limbo, country leader of LIXIL Philippines, said the brand continues to focus on improving everyday living through innovation and customer-centered solutions.
“American Standard has always strived to transform the way people experience everyday living. It’s our dream and our objective to bring the best experience for our customers here in the Philippines,” Limbo said.
Raffle Winners Announced
Three major prizes were awarded during the ceremony.
EJ Reyes of Naga City won the grand prize—a BYD Hybrid Electric Sedan. Henderson Digon of Iloilo Province received a Honda EM1 Electric Scooter, while Shiena Kozak of Zambales took home a Xiaomi Mi Smart Electric Bike.
Winners shared their experiences using American Standard products, citing quality, reliability, and value for money as key reasons for their continued patronage.
Kozak’s husband, who joined her at the ceremony, said the brand offers premium-quality fixtures at competitive prices, making it a preferred choice for their home construction projects.
Digon, who traveled from Iloilo to attend the event, emphasized the importance of dependable fixtures in his work. He noted that American Standard products provide consistency and peace of mind, particularly for long-term use.
Reyes, meanwhile, described his win as unexpected, saying it was his first time to win in a raffle after purchasing products for a home renovation project.
Campaign Highlights
The raffle was part of the “Celebrate Everyday Moments” campaign launched in September last year in partnership with Wilcon Depot. The nationwide promotion featured prizes aligned with modern Filipino lifestyles, including electric vehicles and 150 American Standard products such as hygiene sprays, bidets, and rain showers.
The campaign underscores the brand’s focus on enhancing daily routines through practical and thoughtfully designed bathroom solutions that promote comfort, hygiene, and convenience.
Brand Commitment
American Standard, established in 1875, has built its reputation on reliability and innovation. In the Philippines, it has become a preferred partner for both homebuilders and developers, offering solutions that address common household needs.
Emily Rose Besavilla, marketing and retail leader of LIXIL Philippines, said the brand remains committed to delivering high-quality products through purposeful innovation.
“Our commitment is to deliver thoughtfully designed high-quality products that help reduce stress and bring greater convenience to our customers’ everyday lives,” she said.
Among its offerings are technologies aimed at improving hygiene and water efficiency, including specialized shower systems designed to address water pressure challenges in Asian households.
As the local construction sector continues to grow, American Standard said it plans to further integrate smart and sustainable solutions into its product lineup. The anniversary campaign, officials added, serves as an invitation for more Filipinos to experience the brand’s long-standing expertise.
With 150 years of history, the company continues to position itself as a key player in creating modern, functional living spaces—turning everyday routines into more meaningful experiences.
