Global K-pop group AHOF has reunited with Filipino wellness company IAM Worldwide as the ambassadors for the brand's newest product campaign, IAM Amazing Choco Barley.
The campaign was officially launched ahead of the group's highly anticipated return to the Philippines for their two-night concert at the SM Mall of Asia Arena on July 25 and 26.
The latest commercial features AHOF promoting IAM Amazing Choco Barley, a chocolate drink infused with pure organic barley. The campaign follows the group's successful collaboration with IAM Worldwide earlier this year as ambassadors for IAM Amazing Organic Barley Gummies.
According to IAM Worldwide, the renewed partnership came after the positive response to AHOF's first campaign, which generated strong engagement across digital platforms and expanded the brand's reach among younger consumers in the Philippines and South Korea.
"After the incredible response to our first collaboration with AHOF, we knew we wanted to continue telling our story together," IAM Worldwide officials said in a press statement.
The company added that AHOF's global appeal and influence among younger audiences made the group a fitting choice to represent its growing line of wellness products.
"The launch of the group's first campaign for the IAM Amazing Organic Barley Gummies last April was met with overwhelming enthusiasm from fans, paving the way for an even bigger rollout with the IAM Amazing Choco Barley," the company added.
The campaign also coincides with AHOF's return to Manila, where thousands of fans are expected to attend the group's concerts this weekend.
IAM Worldwide said the latest collaboration reflects its continuing efforts to connect with younger consumers through international celebrity partnerships while promoting health and wellness products.
